PT Linfox Logistics Indonesia
Albert Davidson, Country Manager for Linfox Indonesia & Malaysia
Can you tell us about Linfox?
Linfox was founded by Lindsay Fox in Melbourne Australia in 1956 with one truck delivering soft drinks in the summer months and fuel in winter. More than six decades later, Linfox leads the way as Asia Pacific’s largest privately-owned logistics company, comprising more than 24,000 people across Australia, New Zealand and Asia with a fleet strength of more than 15,000 trucks. Linfox works with some of the world’s largest and most successful organizations, delivering food, resources and medicine across road and rail from an extensive network of warehouses and distribution centers. In Indonesia, Linfox has been operating since 2001, supporting our diverse customer base with our logistics solutions, including operating the largest single-tenant warehouse in Southeast Asia with a storage capacity of 147,000 pallet positions.
What is your role in the company?
As the Country Manager for Linfox Indonesia & Malaysia reporting to the CEO of Linfox International Group, I am responsible for the overall business performance to grow the top line revenue and ensuring a healthy bottom line for the country organization. Together with the Indonesian Senior Leadership Team (SLT), we manage over 1,500 employees across 12 sites across Indonesia. The Country Manager is the brand ambassador for Linfox and thus ensuring that the brand is recognised and differentiated via safety, quality standards and delivering innovative supply chain solutions. My role has recently expanded to include Linfox Malaysia operations and tasked with expanding Linfox’s existing and future new business customers.
What is the current focus of Linfox Indonesia?
Our 2025 goal is to be Indonesia’s leading innovative supply chain solutions partner. For this financial year, we have very specific plans related to revenue diversification, operational excellence, customer centricity programs and innovation/technology deployment. Linfox’s traditional customers are FMCG and Retail multinationals but we plan to grow our industrial, cold chain and mining portfolios. Meanwhile, we look forward to bring world-class logistics innovations to the Indonesian market, especially since they have been widely deployed for our Australia and New Zealand customers.
Why are you an IABC Member?
As a proud Australian company with regional presence, Linfox always looks forward to network with Australian companies that operate in Indonesia and Indonesian companies with ties to Australia. Backed by 65 years of expertise, our vision is to be the most trusted logistics supplier in the region. We also look forward to work closely with IABC to promote Australian businesses and indirectly, the Aussie cultures further.
With COVID creating such disruption, how are you managing it and what are you looking forward to in the future?
The first big challenge was maintaining our business continuity. Linfox is a very large business and we run our operations 24 hours, 365 days per year. Looking at our biggest customer warehouse, we have more than a million cases going through that facility every day. Imagine what would happen if anything stopped. For example, supermarket shelves would have no products and consumers won’t get their necessities. Secondly, we had to rapidly respond to the crisis. We developed our own COVID-19 response teams and extremely strict health protocols for all of our sites and their operations. I'm pleased to say that we've managed to avoid any disruption to the business, even in the face of the challenging delta variant outbreak. Much appreciation to our teams.
Linfox now looks forward to support the Indonesian business recovery and achieve its rightful place. That is also the reason why Linfox participated in KADIN’s Gotong Royong vaccination program as a healthy workforce is critical to achieve our goals.
Thank you Pak Albert.
Palma Tower 18th Floor Unit A
Jl R.A. Kartini II-S Sektor II Kav.6
Jakarta 12310 Indonesia
P: +62 21 7593 0291